BMW Training

Experiential Marketing BMW Ultimate Driving Events

Since 2010, BMW North America and its experiential marketing partner, Octagon, have collaborated with automätik to recruit, train, and manage an elite team of tour Facilitators for its highly successful BMW Ultimate Driving Event program.

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Corporate Training Honda Dealer Development

For a complete overhaul of its Fixed Operations customer-handling skill training course offerings, Honda Dealer Development turned to automätik.

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Customer Loyalty Jaguar Land Rover North America
Handover Encore Program

On behalf of Jaguar Land Rover North America, automätik designed and implemented a nationwide consultation tour focused on creating an ideal "second delivery" consultation experience for its clientele.

EXPERIENTIAL MARKETING BMW ULTIMATE DRIVING EVENTS

Project scope: Consumer driving events for 300+ BMW centers across the US. Our facilitators trained the client advisors before each event and then gave vehicle presentations to clients who attended.

Program focus: Have clients drive new BMWs head-to-head versus their direct competitors from Mercedes, Audi and Lexus. Present clients and BMW client advisors with vehicle highlights.

The result: Each year, tens of thousands of clients attended and test drove new BMWs. Directly-attributable sales were often above 10,000 BMW vehicles per year.

Project scope: Curriculum design and program architecture; instructional design; facilitator training; web-based training integration

Program focus: Equip Honda service/parts personnel with the skills to build lifetime customer loyalty; reduce out of dealership training time

The result: A critically-acclaimed multi-channel paperless university curriculum plan.

Project scope: Content design, staff recruitment and selection, program orientation, and nationwide implementation

Program focus: Understanding customer needs and explaining targeted features and technology as identified by J.D. Power & Associates Initial Quality Survey results

The result: A hands-on, engaging, and highly-interactive training atmosphere with minimal classroom "seat" time