automätik instructional designers thrive on creating learning experiences that accomplish serious business objectives in fun, unique, and interactive ways. As we’re told time and time again, “Our stuff is never boring.” While we like to hear that, our unconventional approach is all about getting results...

In the pursuit of transformative training events, automätik instructional designers begin with the end in mind. First we consider the basics of how humans learn: To learn—really learn—new information, people need to be involved in the learning process. They need to be active participants in making learning happen. Learning needs to be participant-driven. It needs to be fun and exciting. It needs to be relevant to the needs of the learner. Otherwise, the learning intervention will not work.

Next, the creative team considers the client’s core objectives. What skills and knowledge are participants expected to possess upon event completion?

Once the learning objectives are identified, our creative team designs an instructional experience that accomplishes the mission.

As a learning organization dedicated to continuous improvement, we constantly maintain an eye on the horizon to identify technologies that we can harness within the world of automotive events and instructional design. In recent years, this quest for cutting-edge instructional design has carried us headfirst into the world of tablet applications and fully-realized mobile classroom environments, where facilitators and students communicate “tablet to tablet” in a paperless learning mind meld.

  • Insight #1: Having F.U.N. is job one

    Brain researchers have discovered that the human ability to learn is optimized by positive feelings, or what we call having F.U.N., “feeling unusually nice.”

    While this all sounds incredibly “touchy feely,” nothing could be further from the truth: at the bio-chemical level, positive feelings prime our noggins for absorbing information and building skills. In this state, our brains act like sponges.

    On the flip side, when we are tense, nervous, and anxious,
    our brains shut down, electing to focus on base level survival needs. “When trust is low, learning is slow.”

    We take this research to heart, designing learning experiences that encourage people to have F.U.N. while achieving very real human performance gains along the way.

  • Insight #2: Adults are kids in bigger bodies

    At automätik, we’ve discovered that there is a shortcut to achieving serious organizational training needs: inject a sense of purposeful play.

    While play is highly enjoyable, the strategy is purely results driven: In a state of play, our senses are firing on all cylinders. Our minds are actively engaged. We collaborate. We take “do overs.” We encourage healthy competition.

    Let our team of instructional designers take a fresh look at your training and development needs. Who knows what a bit of a fun can lead to?

  • Insight #3: Impress participants with what THEY know... Not what YOU know

    When we’re dazzled by dynamic presenters, we tend to
    leave impressed by what THEY know...and unfortunately,
    very little in the form of personal skill development. We
    believe this is a mistake.

    At the end of the day, participants walk away from an automätik learning event impressed with the skills and knowledge THEY have actively acquired.

    To achieve this goal, we practice and teach the art
    of facilitation, the process of positioning active learning environments, guiding, and coaching.

    You’ll find very little lecture in an automätik-designed event experience; however, you will notice a tremendous amount
    of impressed (and knowledgeable) students.

  • Insight #4: Practice the 80/20 rule

    Have you ever endured “Death by PowerPoint?” We have too and when it comes to accelerating the learning process, we know that this is the least effective learning strategy.

    Thankfully, automätik instructional designers strive for what we call the “80/20 Rule:” 80 percent participant-centered activity. 20 percent Facilitator presentation.

    In motion, the 80/20 Rule delivers an exceptional balance
    of learning engagement and Facilitator control.

    Facilitators manage the learning experience by positioning hands-on activities, leading discussions, conducting peer reviews, and offering well-timed personal insights.

    And, for the vast majority of a learning experience,
    participants have an active hand in developing the skills
    they’ve come to acquire.

    Give the 80/20 rule a try. Your participants will thank you for it.

Instructional Design

What We Do